£1m penalty for Sky Bet

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Sky Betting and Gaming (Sky Bet) has become the last operator in the United Kingdom to have been reprimanded by the Gambling Commission for social responsibility failures.

The UKGC discovered that Sky Bet breached the codes and rules of the Commission regarding the provision of gambling services in three different ways. First of all, it was clear that 736 Sky Bet customers, who had self-excluded, were able to open duplicate accounts with the operator and bet from November 2014 to November 2017.

Second, around 50,000 customers continued to receive promotional materials from the operator even after the self-exclusion. Players and punters who had excluded themselves to continue betting were repeatedly invited. Last but not least, the UK Gaming Commission found that 36,748 self-excluded customers did not have the balance of their funds returned to them upon closing their accounts.

As already noted, Sky Bet is one of the largest operators in the United Kingdom. And if an operator with a long track record in the online gaming industry and with a large player base can’t protect its customers, it certainly deserves more than a little reprimand, particularly when it has been so long without solving a problem that could put risk to thousands of people.

Such events would not happen, especially if we talk about a “responsible company”. We cannot avoid the comparison with other agents that would never allow this to happen. This is the case of BET-IBC, which is one of the most important betting agents nowadays. It’s a broker recognized because it takes responsible gambling and player protection very seriously. Also, they are fast, professional and have a dedicated customer service; a solution for players that bet with high limits and an outstanding reputation.