William Hill is a very well-known bookmaker in Europe. With so many offers and markets seen during all these years, we always wondered when the next step was going to be taken. Now, the South American market is a reality! If you are ready to start winning on William Hill sportsbooks and casino, open a betting account with no restrictions through the best betting service.
Recently, William Hill started to operate in South America, specifically in Colombia’s market. This project is part of their expected expansion as the company is one of the best online betting services worldwide. Always looking for more quality while increasing their experience and expanding its popularity, William Hill took the majority of the shares of Alfabet S. A. S. Alfabet is one of the most popular casino providers in Colombia. They are operated and regulated by a Colombian gambling commission under the license number C-1611.
William Hill’s expansion
With this, William Hill can offer sportsbooks and casino games to a new sector and expand its portfolio. Now, the company supports its growth strategy and its international expansion through this new market. In fact, this is the 9th one where William Hill operates at this moment.
William Hill’s CEO, Ulrik Bengtsson informed that he is really excited after seeing the launch of WilliamHill.co in such a short time. He also informed that Alfabet team will integrate into William Hill business center in Malta. As a result, this is officially the first South American country where William Hill operates its brand.
Advantages for all users
On one side, Colombian users will start joining one of the best online betting companies in the world. This new partnership between experienced companies will give Colombian clients a better platform to bet on. Also, the users will have and higher-ranked services and security of their funds.
For the rest of the world, the chances of getting new sports contracts with Colombian events are very high. This expansion would increase the offers available in William Hill’s portfolio, which is already one of the widest available in the world. In the same way, new different streaming options will be available for all customers worldwide in the short term. If you are starting to know the online betting world, read everything you need to know about the best casino bonuses at William Hill Casino Bonus!